Quick commerce platform Zepto has launched 'Zepto Pharmacy', officially entering the online medicine delivery market with a 10-minute delivery promise in select metropolitan areas. The rollout follows a year-long pilot aimed at refining customer experience, supply chain, and compliance before expansion.

Key highlights

Launch details

• Service now available in parts of Mumbai, Bengaluru, Delhi-NCR, and Hyderabad.

• Follows a 12-month pilot focused on operational precision over rapid scaling.

Leadership statement

• CEO Aadit Palicha said the goal is to maintain extremely high operational standards given the complexity of the medicine delivery category.

• Company aims to improve access to essential medicines while expanding cautiously.

Market competition

• Zepto now competes with Tata 1mg, PharmEasy, Apollo 24/7, and other quick commerce platforms offering medicine delivery.

• Expansion takes Zepto beyond its core 10-minute grocery delivery model.

Customer impact
The company believes timely access to essential medicines can significantly improve the lives of millions of customers.

Zepto’s pharmacy launch reflects the growing overlap between quick commerce and online healthcare delivery. By focusing on operational quality over speed of expansion, the company aims to differentiate itself in a competitive market while addressing customer needs for faster access to medicines.