PhonePe's hyperlocal e-commerce platform, PINCODE app, has launched 24×7 medicine delivery service across Bangalore, Mumbai, and Pune, with deliveries within 10 minutes directly from local medical stores. The new service provides instant access to OTC as well as prescription medicines and also offers free doctor consultations for those who don't have a prescription.

Key Highlights

10-Minute Medicine Delivery from Neighbourhood Medical Shops

• Medicines delivered within 10 minutes through closest partner pharmacies.

• PINCODE collaborates with local shops—not dark warehouses—backing neighbourhood chemists.

24×7 Availability with Free Doctor Consultation

• Orders can be placed at any time, day or night.

• Customers without a prescription can choose a free teleconsultation after checkout.

• A licensed physician will evaluate the case and provide a digital prescription according to telemedicine guidelines.

Focus on Empowering Local Medical Stores

• Compared to the legacy e-pharmacies, PINCODE draws from local shops, with local businesses remaining at the center of the delivery model.

• Competitively priced with discounts passed on to pharmacy partners—no delivery charge made.

Customer Convenience & Compliance Harmonized

• Removes barriers for users with mobility problems or time constraints.

• Services OTC, chronic care, and emergency medicine needs.

• Complies with regulations through doctor-led evaluations for prescription medication.

Quotes from Officials or Leaders
Vivek Lohcheb, CEO, PINCODE App:
At PINCODE, our focus is to augment healthcare availability and convenience along with empowering neighborhood chemists simultaneously. With free consultations from doctors and 10-minute delivery, we are assisting the customer to achieve quick access to necessary medications alongside keeping local chemists at the forefront of India's digital consumer story."With this launch, PhonePe's PINCODE app has created a niche in the e-pharmacy segment by providing real-time access, medical compliance, and local business upliftment—a model that can reengineer medicine delivery in urban India.